11/10/2023 0 Comments Twitter duolingo![]() People do not make decisions based on costs/benefits analysis when a good is free since no effort or time has to be invested in the decision. Free (zero price) goods, on the other hand, are treated differently. #reciprocityprinciple #duolingo #onboardingprocess #socialpsychology #uxdesign #productdesignĮconomics theory predicts that when faced with the choice of choosing between goods, people analyse costs and benefits. The purpose of signing up is simple - to save your progress and keep learning - so it's not a hassle, but rather a natural next step for those who are enjoying their language learning journey. As you continue your studies, Duolingo only asks you to sign up or log in once you've had a chance to get a taste of what they have to offer. There's no need to sign up or log in immediately, so you can jump right into learning the language of your choice. One of the finest example is Duolingo, a top-notch language learning platform.ĭuring their onboarding process, you're greeted with a clean and straightforward design that invites you to start learning right away. Many of the digital products we use have cleverly integrated this principle into their design. It's a common and relatable experience that highlights the importance of giving and receiving in our social interactions. ![]() Basically, if someone does us a favor, we feel a natural inclination to return the favor. The reciprocity principle is a basic law of social psychology that states that we tend to repay what we've received from others.
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